First Sir Richard Branson, founder of Virgin Group revealed that his commercial space flight venture Virgin Galactic accepts payment in Bitcoins. A post on his blog stated that a female flight attendant from Hawaii has already purchased her Virgin Galactic ticket in bitcoins. Then global computing giant Microsoft added Bitcoin as a payment option for a variety of digital content across its online platforms. Now in big news, the owners of some of the most famous luxury hotels in the world, Dorchester Collection (which includes the Beverly Hills Hotel), have announced a new online store which will allow people to buy gifts and gift cards at all ten of its global locations using Bitcoin.

In their press release they said, “Responding to market changes Dorchester Collection has integrated innovative payment solution Bitcoin, allowing online customers the option of paying with this digital currency.”

This year a number of merchants – some of them retail giants with billions of dollars in revenue – are to accept Bitcoin in exchange for goods and services. Many of them are online e-commerce sites, but an increasing number of bricks-and-mortar stores are also now accepting cryptocurrency.