Payment processing has become a big deal as new systems, security measures, and methods have changed. The whole processing system is becoming more and more complicated. It's nice to read about things that can make it easier for customers.
Kissmetrics, a blog about analytics, marketing and testing, came up with nine ways to make the payment process easier for online customers. 1. Provide a number of payment methods. 2. Allow payments without requiring an account. 3. Deliver a seamless design. 4. Don't redirect people. 5. Make errors easy to fix. 6. Ask for essential info only. 7. Provide reassurances on security and privacy. 8. Keep distractions to a minimum. 9. Have clear calls to action.
Tip Number 1: Provide a Number of Payment Methods -- It sounds obvious, but there are websites that offer only one payment method. 56% of respondents surveyed expect a variety of payment options on the checkout page. While it’s not necessary – nor practical for that matter – to offer every conceivable payment method available, you’ll want to take a look at your target audience to see which payment methods they use.